> A playful redesign for one of Oslo's most iconic venues.
Blå - (Logo & Identity)
Student work, my 3rd assignment at Noroff. Our first assignment with identity work. I was given the popular bar and music-venue Blå, whose logo I think is too rigid, and choice of blue - too blue (it reminds me of the Windows blue-screen).
I immediately got to work on a logo, and after weeks of iteration, ended up with the design above, and its accompanying expressive lines and circles. It also turns out that it is quite difficult to make patterns featuring only happy/neutral faces.
I also made some mockups for merch items, some posters and general graphical experimentation with the assets.
Personally quite happy with the crew shirt.
I also thought I’d do a bit extra, and ended up animating the logo in After Effects. This version was slowed down to make it easier to break down during the project’s presentation. The focus for the animation was to have fluid, human-like movement, hence the wink.