Lakrids by Bulow

> Creative packaging with a maximalistic look.

Lakrids by Bülow - (Packaging)

Student work, 1st year at Noroff. The assignment involved redesigning an existing products’ packaging in the style of maximalism. I chose the danish liquorice brand, and challenged their normally ultra-minimalistic design language. The challenge was creating maximalist compositions from many minimalistic elements. Great fun.

The two pieces of packaging, printed and assembled.

Two existing flavours, with a maximalist twist.

Various close-ups of the packaging. The bowl hidden under the lid.

The packaging we were forced to work with was very interesting, a box in two parts - a bowl and a lid. Upon removing the lid, the bowl automatically unfolded itself like a flower blooming.